UBS brand makes significant progress

42nd best global brand in Businessweek/ Interbrand survey

The UBS brand is worth USD 8.7 billion, making it the world’s 42nd most valuable brand, according to the annual BusinessWeek/Interbrand survey. Last year, it ranked 44th in the survey. UBS was featured in the BusinessWeek/ Interbrand global listing of the 100 top global brands for the first time in 2004. Since then the firm has moved from the 45th to the 42nd ranking. The BusinessWeek survey, widely regarded as the industry benchmark, is based on the methodology of Interbrand, a leading brand consultancy. To qualify for the list, each brand must derive about a third of its earnings outside its home country, be recognizable outside its base of customers, and have publicly available marketing and financial data.

Momentum highest in financial industry

UBS’s brand momentum is the highest in the financial industry, according to a new ranking by MillwardBrown Optimor, a global market research firm. Their survey put the value of the UBS brand at USD 9.5 billion, slightly higher than the Interbrand rating. The ranking is unique in that it combines survey research results with financial data while measuring the short-term future earnings potential each brand has.

“You & Us” awareness high

UBS’s internal research also shows that, across all business segments and most countries, recall of the “You & Us” tagline is high. Among private investors, we continue to make good progress on brand awareness. Very favorable results were seen in Germany. In the US, total awareness remains high, with overall results continuing to be very positive in Asia. All these data are further evidence of the progress we have made in developing and shaping our global identity since 2003, when we introduced the single UBS brand.