UBS Japan Golf Tour Championship

First played in 2000, the Japan Golf Tour Championship, title-sponsored by UBS since 2006, has quickly established a reputation as one of Japanese golf’s most sought-after titles.

When the UBS Japan Golf Tour Championship crowns its winner every year, he joins a select group of champions at one of Japanese golf’s most prestigious events. Inaugurated in 2000, the tournament, considered the ‘players championship’ of Japan, has quickly built a reputation for excellence.

As such, the UBS Japan Golf Tour Championship provides the ideal avenue for UBS to build its business in one of its key markets.

It is one of a select number of events televised by leading terrestrial broadcaster NHK, ensuring the UBS brand reaches millions of viewers. A prize fund of ¥150 million, a 25 per cent increase since UBS joined the event, further enhances the event’s standing and media profile.

In addition, the tournament is owned by the Japan Golf Tour, the player body that administers men’s professional tournament golf in the country. It enjoys the widespread support of its members, which is reflected in the strength of the player field every year, as the very best players of Japanese golf battle for a priceless five-year Tour exemption.

That makes the event ideal for the unique style of client experiences – including Pro-Ams and coaching clinics – that are central to UBS’s sponsoring programme.