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THE PLAYERS Championship
The Partnership
Through our status as a Proud Partner of THE PLAYERS, UBS is able to leverage the sponsorship through targeted brand exposure to THE PLAYERS spectators and through UBS guest experiences.
THE PLAYERS is one of the best-attended golf events in the world and one of the most watched on television. During the four days of THE PLAYERS, millions of households throughout five continents follow the championship on television as the world's top golfers tackle Pete Dye's famous PLAYERS Stadium Course.
In the U.S. this world class event is broadcast on both the Golf Channel (Thursday/Friday) and NBC (Saturday/Sunday) in limited commercial interruption format with exclusive Proud Partner advertising.
UBS is able to offer its guests premium hospitality and viewing experiences onsite, including a view of the 17th green.
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