UBS Hong Kong Open

The attention of the sporting world will again turn to the East in November, when the very best players of the Asian and European Tours gather for one of the region’s most celebrated tournaments, the UBS Hong Kong Open.

While a long way from UBS’s global headquarters in Zurich and Basel, Hong Kong – one of the bank’s regional hubs – could not be a more appropriate location for one of its showcase sponsorships in Asia Pacific.

Off the course, the UBS Hong Kong Open provides an array of opportunities for the bank to develop its brand and business around the region. From international print coverage and television exposure through to branding entitlements and marketing and promotional benefits, the possibilities are endless.

However, for UBS, the chance to create a programme of unique client entertaining experiences is a crucial component of any sponsorship. The UBS Pavilion, considered one of the finest hospitality structures in Asian golf, is always a centrepiece.

Client advisors host guests at the traditional Pro-Am, which offers the chance of a competitive round with a professional star, along with the event’s official event gala dinner and exclusive coaching clinics, as well as private dining experiences with leading tournament players.

When those players tackle the Hong Kong Golf Club, international television images and UBS branding is beamed globally. An advertising programme that takes UBS’s logo across Asia supplements these broadcasts.

Appropriately, then, every November, the UBS Hong Kong Open takes centre stage … and that is for a very simple reason. With its tradition, its prestige and a programme of unique experiences, it is one of the flagship events in Asian golf.