UBS has been involved as a main sponsor of the Spengler Cup Davos since 1985. In 2007, the partnership has even been strengthened with UBS becoming the presenting partner of the event. A tradition associated with the Spengler Cup is that sporting excellence is acknowledged and rewarded. Therefore UBS always honours the best player in each team at the end of every match with the title of ‘UBS Best Player’.
The Spengler Cup is a must for every ice hockey enthusiast – both because of the thrilling matches and the exceptional atmosphere in and around the ice stadium. And still, year after year, the Spengler Cup experience continues to fascinate. The intense competition to gain possession of the puck, the unique atmosphere in the stands and the village's hospitality create an unique experience warming the hearts of the ice hockey fans. | 
