We use the questioning methodology to best prepare our clients for our major
conferences and assess presenters. insights, and we express this in marketing
efforts. For instance, we typically create a compilation of questions regarding
the sector and company-specific issues facing our presenters and drill down
during the presentations to gain insight into the answers. We present our
findings in our As If You Were There reports.
Additionally, the methodology is helpful in preparing for UBS-sponsored
events, including corporate access roadshows and field trips.