Q-Series: Initiative and philosophy

The objective of the Q-Series is to drive UBS intellectual leadership through questioning.

The objective of the Q-Series is to drive UBS intellectual leadership through questioning. Through the Q-Series initiative, we hope to create a paradigm shift,
redirecting our intellectual capital by adopting a 'demand pull' research approach. This will allow us to achieve a true partnership between our investing clients, our research analysts, and our salespeople.

Our mandate is: UBS research aggressively anticipates and answers pivotal questions.helping our analysts make better investment recommendations. We are implementing a process to optimize much of the excellent work already being done by our research analysts.

The Q-Series. initiative argues that in the investment process, the questions themselves may be as valuable as the answers.
With the Q-Series initiative, we want to have an intellectually challenging, constructive dialogue with our clients. We want to help sort through the masses of research product available, and ensure that great research rises above the noise. Sometimes less is more.
Through the Q-Series. philosophy, we hope to better penetrate our clients. decision-making process and aggressively anticipate and answer pivotal investment questions so that our analysts can make better investment recommendations.
In driving the initiative, we attempt to apply the Socratic method to the creation of Wall Street research. The method argues that continual questioning can lead to new areas of inquiry and greater understanding. Critical thinking, challenging assumptions, reasoning by analogy, and constructive dialogue are paramount.
Q-Series. is an attempt to reallocate analysts. efforts toward product that clients really care about.research that helps move clients as they make investment decisions.
The UBS QuestionBank mechanism, which helps drive the product, is intended to help capture and broadly scale all the creativity inherent in the thinking of our analyst teams, our clients, and our salesforce.
The Q-Series. is an effort to help leverage the global resources of the UBS research department toward serving our clients needs.