You & Us

A True Success

“You & Us” was launched in February 2004 and has helped build the brand around the world. Our tracking studies indicate that ad awareness, brand awareness and familiarity, and brand perceptions have all grown significantly in all markets, and among both private investors and our corporate/institutional target audience.

Indeed, in 2004, barely six months after the campaign launched, UBS appeared as one of the “Big Winners” on the BusinessWeek* Interbrand list of best global brands – ranking #44, as a new entry on the list: “with a consolidated brand and its catchy "You & Us” campaign, the world’s biggest asset manager is booming.”

Three years later, in the midst of the historic financial crisis of 2008, the UBS brand continued to stand strong – ranking as the 41st most valuable global brand.

* BusinessWeek's Top 100 Global Brand Scorecard, 2004.

"You & Us"

The tagline is seen as a succinct way to convey an equal partnership between the firm and the client, and a focus on building a relationship with the client. It is adaptable across all markets, businesses and even sponsorship – a true icon of our brand promise.

The “You & Us” tagline is serving the brand well. Tracking research shows:

The tagline is reinforced by the signature, in and of itself a mnemonic, which closes every commercial: “You & Us” is transformed into the UBS logo.