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|  A good example of innovation that benefits both the bank and its clients is UBS Chat, a web-based instant messaging communications channel.
First launched in 1996 as an internal communications medium for UBS Warburg’s foreign exchange business, the tool soon took root across the entire investment bank. Today, there are some 11,000 Chat subscribers across the bank and some 600 corporate clients are also linked to the system, helping us build knowledge-sharing communities both internally and externally. Chat is instant – it is about bringing bits of information together quickly – but its real strength is its scale. The ability to ask for feedback from any number of people, to build a collaborative answer in response to a question, means that it is not just an individual, but the whole breadth of UBS, that lies behind that response. |
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